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Tenthwave Holiday Wish List
The employees of Tenthwave are an ambitious crew. They set world records for running thousand-mile relays. They compete to see who can identify (and spell correctly) the names of the world’s 196...
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Tenthwave Top 5 – April 2013
The Top 5 We scan the blogs, online news sources and digital magazines (so you don’t have to) and gather our five must-read picks. 1 The Secrets of What Makes a Product Go Viral...
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Garment Industry Opts for Makeover After Bangladesh Disaster
The factory collapse that killed more than 1,100 people in Bangladesh this April is by no means the first tragedy to strike the garment industry in recent years—but it does look like the culmination of...
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Yahoo! Goes All In On Tumblr Deal
Observe the Tumblr user in his natural environment... Here’s the story: Yahoo! buys an Internet startup driven by user-generated content while insisting that its team will turn the site profitable...
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“There’s Always Money in the Banana Stand”: Netflix Markets Arrested Development
Need a topical example of the power of social/digital marketing? Even if you’re one of the few sentient beings on the planet who doesn’t subscribe to Netflix, read pop culture blogs, or maintain a...
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How Will Tumblr Change the Social Marketing Landscape?
Recent reports about the Millennial demographic growing less interested in Facebook add up to a lot of smoke with no fire in sight. Two facts are clear, however: first, microblogging platform Tumblr‘s...
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Readers Really Do Prefer “Native” Advertising. Now What?
A "brand journalist" hard at work creating "native advertising" If you see advertorials (aka “native advertising,” aka “sponsored content,” aka “content marketing”) as curios best relegated to the...
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Nike Takes Instagram Marketing to the (Air) Max
Brands have scrambled to figure out how to make the most of Instagram since it emerged as the world’s top photo-sharing app. The forum didn’t initially allow for paid content or even basic tags, so...
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Google Glass: Game-Changer or Flavor of the Month?
Photo courtesy of Google “Fashionable technology” is not an oxymoron! Wearable tech will be a significant market in the near future because it satisfies two very real needs: information and...
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Brands See Opportunity in Gay Marriage Ruling
We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a...
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